Nuts and Bolts Subscription Service
Brand Design | March 2025
This branding project for RetroSupply Co. centered on creating a cohesive visual identity for a new subscription service rooted in vintage aesthetics and modern digital tools. I worked on a team to develop a full design system that included:
- Primary and secondary logos
- Lettermarks and responsive wordmarks
- Contained logo systems (vertical and horizontal)
- Application of brand assets on busy backgrounds
- Monthly product image template
- Custom typography and refined color palette with pairings
- Primary and secondary illustrations, including a responsive pictorial mark
- Icon system and repeatable patterns
- Comprehensive mockups showcasing all brand elements in context
Primary Logo
Red Vertical Logo
Black Horizontal Logo
Responsive Design
This icon system was designed with flexibility in mind, ensuring consistent brand recognition across a wide range of applications.
Contained Wordmarks
Vertical Contained Wordmarks
Color Pairing
Icon System
