Overview
This project was an exploration in branding for RetroSupply Co., a company known for crafting analog-inspired digital tools and textures for creatives. The goal was to develop a visual identity for a new subscription service that seamlessly blended nostalgic design elements with modern usability, appealing to designers who appreciate the charm of vintage aesthetics.
The concept centered around bold typography, rich textures, and a color palette reminiscent of mid-century print materials, creating a brand presence that felt both authentic and versatile. Through careful research and iterative design, we crafted a cohesive identity system that resonated with the brand’s ethos of merging the past with the digital future. At its core is a striking robot head, inspired by the mechanical details and bold colors of 1960s toy robots. The playful yet sharp expression draws from the aesthetics of Hanna-Barbera cartoons and the futuristic style of mid-century Googie architecture.
Complementing this is a custom-built wordmark that reflects the energy and geometric forms of retro robot toy packaging. The lockup is intentionally structured to evoke the assembled nature of the robot, creating a cohesive and modular visual identity. Together, the wordmark and pictorial logo interact seamlessly, forming a flexible brand system that can be consistently applied across the subscription platform while maintaining a strong and recognizable presence.
The concept centered around bold typography, rich textures, and a color palette reminiscent of mid-century print materials, creating a brand presence that felt both authentic and versatile. Through careful research and iterative design, we crafted a cohesive identity system that resonated with the brand’s ethos of merging the past with the digital future. At its core is a striking robot head, inspired by the mechanical details and bold colors of 1960s toy robots. The playful yet sharp expression draws from the aesthetics of Hanna-Barbera cartoons and the futuristic style of mid-century Googie architecture.
Complementing this is a custom-built wordmark that reflects the energy and geometric forms of retro robot toy packaging. The lockup is intentionally structured to evoke the assembled nature of the robot, creating a cohesive and modular visual identity. Together, the wordmark and pictorial logo interact seamlessly, forming a flexible brand system that can be consistently applied across the subscription platform while maintaining a strong and recognizable presence.
